The legal profession is highly competitive, and in the 21st century, law firms need to market their services just as other business enterprises do. Many marketing ideas and strategies will work effectively for law firms. They can create websites, develop brochures , publish newsletters, conduct research, produce documents and serve clients just as well as or even better than "the big guys." They merely need to get over their inferiority complex, if it exists, and implement the strategy.
But, the components of your law firm marketing plan, the What's and How's, will be actionable projects and rhythms to achieve these goals, and certain marketing activities can (and should) drive to one or multiple goals in your marketing plan purpose.



In this article, I'll show you the latest techniques in digital marketing you can incorporate into your 2019 marketing strategy and a collection of law firm marketing ideas you can leverage to start attracting a steady stream of customers to your firm.
An essential part of online marketing for lawyers is optimizing your website to appear in search engine results (SEO) As many people today find the services they need by typing into search engines such as Google, your ranking in the results is crucial when it comes to how likely your business is to be found.
Visit our websites, find us on social media like LinkedIn, Facebook, and Twitter and read the hundreds of testimonials from attorneys just like you , and watch dozens of video testimonials from successful lawyers who have attended the Rainmaker Retreat.

Certain aspects of law firm SEO, such as good keyword research, having professionally written titles and descriptions, optimizing images, maintaining a logical website architecture, and keeping the page load times quick, are simply best-practice SEO at all times.
When lawyers don't have time to write their own content, or simply don't want to do it, their professional writing department, which is managed and staffed by lawyers, can produce effective, highly targeted and ethics compliant content that any law firm can feel comfortable will serve them well with their state bar, potential clients, referral sources, social media and the search engines.
Backlinks can be created in a variety of ways, from encouraging other lawyers and industry-relevant websites to ‘guest post' on their blogs, asking nearby organizations to link to your site when possible, or creating media attention (‘buzz') with outreach marketing.

The latter (often called freemium services) is one of the most important things lawyers can do. Offer up valuable information to potential clients for free, form contracts, legal research, and instructional videos, and you'll find that this not only increases your SEO, but also draws in a lot of clients.
Personal injury law firms have had a lot of success appealing to those who might not have considered their rights with subjects that stress the potential of the compensation they're entitled to. Again, consider your clientele and the services you offer when choosing a law firm marketing tack to generate business.
Search engine optimization (SEO) is the practice of utilizing specific goal-oriented strategies to get your site ranking higher in search engine results pages ( SERPs ). If you don't have the time to learn the technical side of things, hire an SEO expert or a copywriter specializing in SEO writing to give your site an overhaul.
As a small or solo practice, you may not have the ability to compete against larger law firms in terms of some SEO-related activities, like building a large website with loads of blog posts, but you can beat out competitors by focusing on building positive online reviews that boost SEO and attract attention from potential clients.